The Rx Club
The RX club is an award show for the best in pharmaceutical advertising. At inception, the winners of their prestigious award were presented in a gallery where it had an opening and the work stayed up for a week. Subsequently, the winners will go into a book available for purchase every year. About 15 years ago, with the predominance of the World Wide Web, they wanted to be able to display the winners online as well since it would reach a wider audience and can exist in perpetuity for reference. They had several requirements. 1) The need to follow a strict timeline for all the phases of the work. 2) The development would allow for automation in many areas where updating yearly would not require much time or effort 3) There will be a new design campaign every year to call for submissions. 4) A tight budget would allow for maximum ROI.
We’ve been working with the rx club since the beginning at 15 years ago. The site went through 3 major revisions and each time we rebuilt the platform with more updated technology and design. The process is smooth and clockwork. Everyone looks forward to the new campaign every year and of course seeing if they’ve won an award. You can see the current site here.